CDM 337 | Course Introduction and Application Information - Department of Cinema and Digital Media

Course Name

Transmedia Storytelling

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
CDM 337	Fall/Spring	3	0	3	5

Prerequisites

CDM 231 To succeed (To get a grade of at least DD)

Course Language

English

Course Type

Elective

Course Level

First Cycle

Mode of Delivery

face to face

Teaching Methods and Techniques of the Course

Discussion
Q&A
Lecture / Presentation

National Occupation Classification

-

Course Coordinator

-

Course Lecturer(s)

Öğr.Gör.Dr. KADİR KAYSERİLİOĞLU

Assistant(s)

-

Course Objectives	The objective of the course is to teach students transmedia storytelling and message-conveying methods. Students begin the course by learning the history of this technique, then progress through examples to develop their own transmedia projects.
Learning Outcomes	The students who succeeded in this course; Explain the paradigmatic shift from traditional storytelling to transmedia storytelling Develop creative ideas using the new possibilities offered by digital media Use transmedia storytelling techniques Critically analyze transmedia narrative texts
Course Description	This course combines cinema and media theories to teach students transmedia storytelling techniques. As these techniques are explained through examples, the socio-cultural and aesthetic contexts of each example project are also examined. As an assignment, while developing their own transmedia storytelling projects, students are guided to develop ideas through the fields of cinema, new media, and internet culture. In these assignments, students present their own idea-based projects.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course
2	Transmedia Storytelling and Its Origins
3	Assignment I: Research Presentations / Current Transmedia Examples / Principles of Transmedia Storytelling	Henry Jenkins: If It Doesn’t Spread, It’s Dead / Assignment I: Transmedia Examples
4	Cinema and Transmedia
5	Video Games and Transmedia
6	Activist Transmedia Examples
7	Assignment II: Project Presentations	Assignment II: Turning an existing film into a transmedia project
8	Transmedia Promotion in Consumer Culture
9	Fan Culture, Fan Fiction, and Transmedia / Assignment III: Project Presentations	Assignment III: Expanding the story of an existing fictional character
10	Transmedia Examples in Horror Cinema
11	The City as a Storytelling Platform
12	Mockumentary and Alternate Reality Games
13	Influencer Culture and Aesthetics
14	Assignment IV: Pitching	Assignment IV: Students pitching and presenting their own transmedia projects
15	Evaluation and feedback
16	Course review

Course Notes/Textbooks

Suggested Readings/Materials

Robert Fulford – The Triumph of Narrative: Storytelling in the Age of Mass Culture
ISBN: 978-0-7679-0656-2

Girish Shambu – The New Cinephilia
ISBN: 978-0-9918-3018-3

Shane Denson & Julia Leyda – Post-Cinema: Theorizing 21st-Century Film
ISBN: 978-0-9931-9962-2

Emre Ahmet Seçmen – Neo-sinema
ISBN: 978-975-553-903-4

Eva Selin – Transmedya Kültürü
ISBN: 978-625-8452-63-1

Yunus Emre Ökmen – Gelenekselden Dijitale Hikaye Anlatıcılığı
ISBN: 978-975-553-904-1

Semester Activities	Number	Weigthing
Participation	1	20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	80
Presentation / Jury	1
Project
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	3	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours	16		0
Study Hours Out of Class	14	4	56
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	4	10	40
Presentation / Jury	1	6	6
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	150

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to have fundamental knowledge about narrative forms in cinema, digital and interactive media, and the foundational concepts relevant to these forms.	-	-	X	-	-
2	To be able to create narratives based on creative and critical thinking skills, by using the forms and tools of expression specific to cinema and digital media arts.	-	-	X	-	-
3	To be able to use the technical equipment and software required for becoming a specialist/expert in cinema and digital media.	-	-	-	-	-
4	To be able to perform skills such as scriptwriting, production planning, use of the camera, sound recording, lighting and editing, at the basic level necessary for pre-production, production and post-production phases of an audio-visual work; and to perform at least one of them at an advanced level.	-	-	-	-	-
5	To be able to discuss how meaning is made in cinema and digital media; how economy, politics and culture affect regimes of representation; and how processes of production, consumption, distribution and meaning-making shape narratives.	-	X	-	-	-
6	To be able to perform the special technical and aesthetic skills at the basic level necessary to create digital media narratives in the fields of interactive film, video installation, experimental cinema and virtual reality.	-	-	-	-	-
7	To be able to critically analyze a film or digital media artwork from technical, intellectual and artistic perspectives.	-	-	-	-	-
8	To be able to participate in the production of a film or digital media artwork as a member or leader of a team, following the principles of work safety and norms of ethical behavior.	-	-	-	-	-
9	To be able to stay informed about global scientific, social, economic, cultural, political, institutional and industrial developments.	-	-	-	-	-
10	To be able to develop solutions to legal, scientific and professional problems surrounding the field of cinema and digital media.	-	-	-	-	-
11	To be able to use a foreign language to communicate with colleagues and collect data in the field of cinema and digital media. ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to use a second foreign language at the medium level.	-	-	-	-	-
13	To be able to connect the knowledge accumulated throughout human history to the field of expertise.	-	-	-	X	-