FACULTY OF COMMUNICATION
Department of Cinema and Digital Media
GEIN 316 | Course Introduction and Application Information
Course Name |
Innovative Design Strategies
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
GEIN 316
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Service Course
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyLecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to expose students to design processes and methods for innovative new product development. Students will engage in strategic thinking and research into, for example, the political, economic, social and technological contexts of new products, services or systems. As the outcome of the course, students will propose product concepts and product specifications that are intended for further development. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course will consist of design problems concentrating particularly on the early phases of new product development. Students will work individually or in groups and proceed in stages along a new product development process. They will employ a number of tasks including planning, creative thinking, desk and field research, product concept design, design concept development, preparing and making presentations, and composing business proposals. At the end of the course, students will produce an innovative product concept. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | INTRODUCTION - Course Introduction and Overview - “Design Ladder” | Syllabus |
2 | THE CREATIVE ECONOMY AND DESIGN THINKING - Creative Economy and Today - Introduction to Design Thinking - On Human Creativity - General Principles of Service Design | Reading: Tim Brown (2008). Design thinking. Harvard Business Review, 86(6), 84-92. |
3 | THE CREATIVE ECONOMY AND DESIGN THINKING - Creative Economy and Today - Introduction to Design Thinking - On Human Creativity - General Principles of Service Design | Homework: Video & Essay on ‘What we’ve learnt’ |
4 | DESIGN STRATEGIES: Design Strategies Case Studies - What is Strategy? - What is Strategic design? | Reading: Rohan Doherty, Cara Wrigley, Judy Matthews, and Sam Bucolo (2014). Climbing the design ladder: Step by step. In Proceedings of the 19th DMI Academic Design Management Conference, London, pp. 2578-2600. & Homework submission |
5 | DESIGN STRATEGIES: Strategic Design Practice - How to Translate Strategy to Design - Changing Roles of Designers - Discussions: Success Stories on Service Design Strategies | Reading: Rohan Doherty, Cara Wrigley, Judy Matthews, and Sam Bucolo (2014). Climbing the design ladder: Step by step. In Proceedings of the 19th DMI Academic Design Management Conference, London, pp. 2578-2600. PRESENTATION 1 Brief |
6 | DESIGN STRATEGIES Presentation: Success Stories on Service Design Strategies | SUBMISSION REQUIREMENTS & PRESENTATION |
7 | DESIGN STRATEGIES Presentation: Success Stories on Service Design Strategies (cont.) | PRESENTATION |
8 | DESIGN STRATEGIES Presentation: Success Stories on Service Design Strategies (cont.) | PRESENTATION |
9 | LIVE OR DIE: INNOVATIVE IDEA FAILURES - Idea Failures Case Studies - Distribution of Presentation 2 Subjects and Student Groups: Creative/Innovative Communications - “Brand Positioning” Analysis Example (Video Screening) | Reading: Michael B. Beverland and Francis J. Farrelly (2010). What does it mean to be design-led? Design Management Review, 18(4), 10-17. |
10 | Discussions: Designing Creative & Innovative Communications for Global Issues | PROJECT Brief |
11 | CREATIVE EXPERIENCES: Designing Creative & Innovative Communications for Global Issues - In-class Study: System Map & User Journey Map | Ecosystem Map & User Journey Map |
12 | DESIGN STRATEGIES Project: Designing Creative & Innovative Communications for Global Issues | SUBMISSION REQUIREMENTS & PROJECT |
13 | DESIGN STRATEGIES Project: Designing Creative & Innovative Communications for Global Issues (cont.) | PROJECT |
14 | DESIGN STRATEGIES Project: Designing Creative & Innovative Communications for Global Issues (cont.) | PROJECT |
15 | Review of the Semester | None |
16 | Review of the Semester | None |
Course Notes/Textbooks | - |
Suggested Readings/Materials | Bruce, Margaret and J R Bessant. 2002. Design in Business : Strategic Innovation Through Design. Harlow, England ; London ; New York: Financial Times/Prentice Hall.Keinonen, Turkka and Roope Takala. 2006. Product Concept Design : A Review of the Conceptual Design of Products in Industry. New York]: Springer.Kelley, Tom and Jonathan Littman. 2001. The Art of Innovation : Lessons in Creativity From IDEO, America's Leading Design Firm. New York: Currency/Doubleday.Riley, Patrick G. 2002. The OnePage Proposal : How to Get Your Business Pitch Onto One Persuasive Page. New York: ReganBooks.Schifferstein, H and Paul, Hekkert. 2008. Product Experience. San Diego, CA: Elsevier.Snyder, Carolyn. 2003. Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces. San Francisco: Morgan Kaufmann Publishers.Squires, Susan and Bryan Byrne. 2002. Creating Breakthrough Ideas : The Collaboration of Anthropologists and Designers in the Product Development Industry. Westport, CT: Bergin & Garvey.Stanton, Neville. 2005. Handbook of Human Factors and Ergonomics Methods. Boca Raton: CRC Press.Suri, Jane Fulton and Matthew Marsh. 2000. “Scenario Building as an Ergonomics Method in Consumer Product Design.” Applied Ergonomics, vol. 31:151157. Elsevier Science Ltd.Van der Heijden, Kees. 2005. Scenarios : The Art of Strategic Conversation. Chichester, West Sussex ; Hoboken, N.J.: John Wiley & Sons. |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
20
|
Presentation / Jury |
1
|
40
|
Project |
1
|
30
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
4
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
6
|
6
|
Presentation / Jury |
1
|
20
|
20
|
Project |
1
|
20
|
20
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
110
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to have fundamental knowledge about narrative forms in cinema, digital and interactive media, and the foundational concepts relevant to these forms. |
|||||
2 | To be able to create narratives based on creative and critical thinking skills, by using the forms and tools of expression specific to cinema and digital media arts. |
|||||
3 | To be able to use the technical equipment and software required for becoming a specialist/expert in cinema and digital media. |
|||||
4 | To be able to perform skills such as scriptwriting, production planning, use of the camera, sound recording, lighting and editing, at the basic level necessary for pre-production, production and post-production phases of an audio-visual work; and to perform at least one of them at an advanced level. |
|||||
5 | To be able to discuss how meaning is made in cinema and digital media; how economy, politics and culture affect regimes of representation; and how processes of production, consumption, distribution and meaning-making shape narratives. |
|||||
6 | To be able to perform the special technical and aesthetic skills at the basic level necessary to create digital media narratives in the fields of interactive film, video installation, experimental cinema and virtual reality. |
|||||
7 | To be able to critically analyze a film or digital media artwork from technical, intellectual and artistic perspectives. |
|||||
8 | To be able to participate in the production of a film or digital media artwork as a member or leader of a team, following the principles of work safety and norms of ethical behavior. |
|||||
9 | To be able to stay informed about global scientific, social, economic, cultural, political, institutional and industrial developments. |
|||||
10 | To be able to develop solutions to legal, scientific and professional problems surrounding the field of cinema and digital media. |
|||||
11 | To be able to use a foreign language to communicate with colleagues and collect data in the field of cinema and digital media. ("European Language Portfolio Global Scale", Level B1). |
|||||
12 | To be able to use a second foreign language at the medium level. |
|||||
13 | To be able to connect the knowledge accumulated throughout human history to the field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
"Working with Found Footage" Workshop Organized with Zeyno Pekünlü
Artist, director, activist and academician Zeyno Pekünlü was the guest of CDM232: Digital Film Studio II.
CDM senior year student Ecem has been selected to the Animation category at Adana Altın Koza Film Festival
CDM 4th-grade student Ecem Çörtle has been selected as a finalist in the National Student Films category of the 30th International Adana
CDM graduate Eylül Berivan Kızılırmak has been accepted to the Cologne Academy of Media Arts
CDM graduate Eylül Berivan Kızılırmak has been accepted to the master's program at the Academy of Media Arts Cologne (Kunsthochschule für Medien Köln).
Traditionalistic CDM End of Year Exhibition EPI.LOG took place in FC Studios
Cinema and Digital Media End of Year Exhibition EPI.LOG 2023, organized as part of IUE Faculty of Communication Exhibition "FC-EX 2023", was
IUE Faculty of Communication Advisory Board members visited our Faculty and Studios on June 22, 2023
IUE Faculty of Communication Advisory Board members Andreas Treske, Ayşe Matay, Barbaros Görgü, Dilek Gappi, Elif Demirci İşleğen, Emine Uysal Berger, Murat
Ataberk awarded at the İFSAK 43rd National Short Film and Documentary Competition
Our third-year student, Ataberk Eyolcu, returned from the 43rd National Short Film and Documentary Competition of İFSAK (Istanbul Photography and Cinema Amateurs
Our third-year CDM student Fikret Başar Kaya was at the 42nd Istanbul Film Festival
Our third year CDM student Fikret Başar Kaya participated as a Young Jury at the 42nd Istanbul Film Festival held on April
CDM hosted Dina Iordanova
Prof. Dina Iordanova gave a speech titled Olympics of Film: Dynamics of international film competitions on Thursday, January 5, 2023, in D002 at Izmir