FACULTY OF COMMUNICATION

Department of Cinema and Digital Media

CDM 101 | Course Introduction and Application Information

Course Name
Images, Sounds, Cultures I
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
CDM 101
Fall/Spring
2
2
3
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Q&A
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to change the way students look at the visual world that surrounds them. It will help students to develop an understanding of the ways in which meaning is produced in visual culture. The course will center on the following questions: How do we make meaning of the audio-visual world? In what ways do economics, politics, culture affect visual representation? How do the ways in which visual culture is produced, consumed, distributed, and interpreted, play into the images we encounter every day? What is the relationship between images and power?
Learning Outcomes The students who succeeded in this course;
  • define contemporary visual culture
  • explain how viewers make meaning of images
  • argue with the basic concepts of visual culture
  • analyze images in their economic, social, political and cultural contexts
  • apply methods of visual cultural analysis to images
  • identify how images circulate through the social field
  • discuss the politics of visual representation
Course Description The course reviews images ranging from newspapers to the Web, advertisements to the movies, from television to fine arts and discusses cultural products in their economic, social, political and cultural contexts. The course will be held in interactive lecture form. Students are expected to participate in class discussion. There will be in-class screening of videos related to the topics covered. Evaluation will be based on four take-home assignments.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction. Basic concepts Marita Sturken & Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press. Pp. 9-16.
2 What is visual culture? Images, power, politics. Screening Episode 1, Ways of Seeing, John Berger (BBC TV series, 1972) https://www.youtube.com/watch?v=0pDE4VX_9Kk John Berger, Ways of Seeing, Penguin, 1972. Pp. 7-33 (Chapter 1). Michel Foucault “Las Meninas” Chapter 1 in The Order of Things: An Archeology of Human Sciences (Les Mots et les choses) pp. 3-16.
3 What is representation? Representation and the Media Screening: Stuart Hall, Representation and the Media (MEF, 1997) Stuart Hall (Ed) 1997. Representation. Cultural Representations and Signifying Practices. Sage Publications. Marita Sturken & Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press. Pp. 16-22.
4 Ways of Seeing, Practices of Looking Renaissance perspective and other ways of seeing Screening A Day on the Grand Canal With the Emperor of China. “Surface is Illusion, But so is Depth.” 1988. Director: Philip Haas. Writernarrator: David Hockney Art, Aura, Authenticity Assignment 1 (Representation) due Marita Sturken & Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press. Pp. 151-157. Walter Benjamin (1936) “The Work of Art in the Age of Mechanical Reproduction” in Illuminations. Pp. 211-244.
5 Semiotics Roland Barthes (1977) “Rhetoric of the image” Image - Music - Text. Hill and Wang, pp.32-51.
6 Mythologies Roland Barthes “The Eiffel Tower” in The Eiffel Tower and Other Mythologies. University of California Press. pp. 3-17
7 Stereotypes Ideology Screening Reel Bad Arabs (MEF, 2006) Marita Sturken & Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press. pp. 22-26.
8 Orientalism Screening Edward Said on Orientalism (MEF, 1998) https://www.youtube.com/watch?v=fVC8EYd_Z_g Assignment 2 (Stereotypes) due Edward Said. 1977. “Imaginative geography and the its representations: Orientalizing the Oriental” in Orientalism. Western Conceptions of the Orient. Penguin Books. Pp. 49-72.
9 Culture Culture Industry Screening Money for Nothing (MEF, 2001) Raymond Williams. 1976. “Culture” in Keywords, Oxford University Press. pp. 87-93. Theodor Adorno & Max Horkheimer. “The Culture Industry. Enlightenment as mass deception” in Gunzelin Schmid Noerr (Ed). 2009. Dialectic of enlightenment: philosophical fragments. Stanford Univ. Press. Pp. 41-72.
10 Identity Otherness Assignment 3 (Culture Industry) due Bell Hooks (2015) “eating the other. desire and resistance” in Black Looks. Race and Representation. Routledge. Pp. 21-40.
11 Gender Codes Screenings Codes of Gender (MEF, 2010) Episode 2, Ways of Seeing, John Berger (BBC TV series, 1972) https://www.youtube.com/watch?v=m1GI8mNU5Sg John Berger “Chapter 2” in Ways of Seeing. 1972.
12 Identification Assignment 4 (Gender Codes) due Review Interactive Exhibition on MoMA website: https://www.moma.org/interactives/exhibitions/2012/cindys herman/gallery/2/mobile.php
13 Viewers Make Meaning Marita Sturken & Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press. Pp. 49-91.
14 Overview
15 Review of the semester
16 Review of the semester

 

Course Notes/Textbooks
Suggested Readings/Materials

Marita Sturken & Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
Project
3
60
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
2
32
Study Hours Out of Class
16
4
64
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
20
20
Presentation / Jury
0
Project
3
10
30
Seminar / Workshop
0
Oral Exam
0
Midterms
16
0
Final Exam
0
    Total
178

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to have fundamental knowledge about narrative forms in cinema, digital and interactive media, and the foundational concepts relevant to these forms.

X
2

To be able to create narratives based on creative and critical thinking skills, by using the forms and tools of expression specific to cinema and digital media arts.

X
3

To be able to use the technical equipment and software required for becoming a specialist/expert in cinema and digital media.

4

To be able to perform skills such as scriptwriting, production planning, use of the camera, sound recording, lighting and editing, at the basic level necessary for pre-production, production and post-production phases of an audio-visual work; and to perform at least one of them at an advanced level.

5

To be able to discuss how meaning is made in cinema and digital media; how economy, politics and culture affect regimes of representation; and how processes of production, consumption, distribution and meaning-making shape narratives.

X
6

To be able to perform the special technical and aesthetic skills at the basic level necessary to create digital media narratives in the fields of interactive film, video installation, experimental cinema and virtual reality.

X
7

To be able to critically analyze a film or digital media artwork from technical, intellectual and artistic perspectives.

8

To be able to participate in the production of a film or digital media artwork as a member or leader of a team, following the principles of work safety and norms of ethical behavior.

X
9

To be able to stay informed about global scientific, social, economic, cultural, political, institutional and industrial developments.

10

To be able to develop solutions to legal, scientific and professional problems surrounding the field of cinema and digital media.

X
11

To be able to use a foreign language to communicate with colleagues and collect data in the field of cinema and digital media. ("European Language Portfolio Global Scale", Level B1).

X
12

To be able to use a second foreign language at the medium level.

13

To be able to connect the knowledge accumulated throughout human history to the field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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