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      FACULTY OF COMMUNICATION

      Department of Cinema and Digital Media

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      GEET 310 | Course Introduction and Application Information

      Course Name
      Gender and Media
      Code
      Semester
      Theory
      (hour/week)
      Application/Lab
      (hour/week)
      Local Credits
      ECTS
      GEET 310
      Fall/Spring
      3
      0
      3
      4

      Prerequisites
      None
      Course Language
      Course Type
      Second Foreign Language
      Course Level
      -
      Mode of Delivery -
      Teaching Methods and Techniques of the Course -
      National Occupation Classification -
      Course Coordinator
      • Dr.Öğretim Üyesi Ünsal Doğan BAŞKIR
      Course Lecturer(s)
      • Öğr.Gör.Dr. ASLIHAN ULU
      Assistant(s) -
      Course Objectives This course conceptualizes gender as a category of knowledge and aims to understand how gender is constructed by the media. We will consider gender as a constitutive element of identity and by analyzing its intersection with other categories such as race, class, nation and sexuality, we will grasp the importance of the representation of gender in media and its meaning for our lives. The course consists of lectures, screenings and discussions revolving around critical analysis of and engagement with contemporary examples of film, television, adverts and new media.
      Learning Outcomes

      The students who succeeded in this course;

      • Differentiate between sex and gender
      • Critically explain why gender is a social construct
      • Compare the different waves of feminism and their focus
      • Evaluate the evolution of media with regards to how gender has been constructed and performed across a range of moving image forms and genres
      • Demonstrate an understanding of the constructions of sexuality, gender, race, ethnicity and nation in the media.
      • Gain familiarity of the construction of gender in the media in the present day, with a focus on a variety of different cultures and media across the world
      Course Description his course examines various images and representations of gender in media paying particular attention to contemporary discussions. Employing theories from cultural studies, media, film, reception and gender studies, it explores different processes and practices of gender, specifically in terms of media representations of femininity, masculinity and queerness. The media plays a major role in "constructing" gender, and “popular” views of what appropriate gendering is, in turn, shape how we communicate with each other. Participation (20%) – You should come to class prepared to ask questions and ready to make lively, insightful, substantive and respectful contributions to our discussion of the course materials. Written Assignment (20%): These assignments require the students to select a theme we have covered in the class and conduct a detailed analysis of how that example reflects the context in which it was produced/distributed/exhibited.
      Related Sustainable Development Goals

       



      Course Category

      Core Courses
      Major Area Courses
      Supportive Courses
      Media and Management Skills Courses
      Transferable Skill Courses

       

      WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

      Week Subjects Related Preparation
      1 Course Introduction: Why Study Gender in the Media? Lecture: Course framework, expectations, and introduction to the media analysis assignment
      2 Introduction to Gender and Media Reading: West and Zimmerman (1987), ‘Doing Gender’, Gender & Society, 1(2), 125–151 Video: Chimamanda Ngozi Adichie, ‘We Should All Be Feminists’ (TED)
      3 Global Perspectives on Gender Representation Lecture: Gender in Western and non-Western media Reading: Gill (2007), Gender and the Media, Chapter 3 Reading: Tuchman (1978), ‘The Symbolic Annihilation of Women by the Mass Media’ Video: Miss Representation, official trailer
      4 Feminism and Media Lecture: Waves of feminism in the media Reading: hooks (2000), Feminism Is for Everybody, Chapters 4 and 6 Reading: Crenshaw (1989), ‘Demarginalizing the Intersection of Race and Sex’, pp. 139–152 Video: Kimberlé Crenshaw, ‘The Urgency of Intersectionality’ (TED, 2016)
      5 Masculinity and Media Lecture: Toxic masculinity and representation Reading: Connell (1995), Masculinities, Chapter 1 Reading: Ging (2019), ‘Alphas, Betas, and Incels’, Men and Masculinities, 22(4), 638–657 Video: The Mask You Live In, official trailer
      6 Queer theory and queer in media Lecture: Visibility and stereotyping of LGBTQ+ identities Reading: Butler (1988), ‘Performative Acts and Gender Constitution’, Theatre Journal, 40(4), 519–531 Reading: Stryker (2008), Transgender History, Chapter 1 Video: Disclosure, official trailer
      7 Social Media and Influencers Lecture: Gender performances on social media Reading: Marwick (2013), Status Update, Chapter 3, ‘The Fabulous Lives of Micro-Celebrities’ Video examples: Gender performance on Instagram and TikTok, selected by the instructor
      8 Midterm
      9 Gender and Film Lecture: Gender in global cinema Reading: Mulvey (1975), ‘Visual Pleasure and Narrative Cinema’, Screen, 16(3), 6–18 Video: Selected film clips for gender analysis
      10 Media, Race, and Intersectional Representation Lecture: The oppositional gaze as a response to Mulvey Reading: hooks (1992), ‘The Oppositional Gaze: Black Female Spectators’, in Black Looks Video: Race, gender, and intersectionality, selected by the instructor
      11 Gender and News Media Lecture: Gendered narratives in global news Reading: Ross (2010), Gendered Media, Chapter 2 Video examples: Gender bias in news media Media analysis assignment due
      12 Algorithms, Artificial Intelligence, and Gender Lecture: Search, recommendation systems, and gendered visibility Reading: Noble (2018), Algorithms of Oppression, Introduction and Chapter 1 Case study: Deepfakes and image-based violence, current news materials
      13 Gender and Media in Turkey Reading: Burul and Eslen-Ziya (2018), ‘Understanding “New Turkey” Through Women’s Eyes: Gender Politics in Turkish Daytime Talk Shows’, Middle East Critique, 27(2), 179–192 Report: CEID Gender Equality Monitoring Report, selected sections
      14 Media Ethics in Reporting Gender-Based Violence Guidelines for Reporting on Gender-based Violence Reading: Guidelines for Reporting on Violence Against Women, Ethical Journalism Initiative Case study: Analysis of selected news reports
      15 Evaluation of the term Reading: Gauntlett (2008), Media, Gender and Identity, Introduction and Conclusion Discussion: Counterarguments to the critical frameworks developed during the semester
      16 Finals Week

       

      Course Notes/Textbooks
      Suggested Readings/Materials

      The course uses the sources that are listed above

       

      EVALUATION SYSTEM

      Semester Activities Number Weigthing
      Participation
      1
      10
      Laboratory / Application
      Field Work
      Quizzes / Studio Critiques
      Portfolio
      Homework / Assignments
      1
      30
      Presentation / Jury
      Project
      Seminar / Workshop
      Oral Exams
      Midterm
      1
      30
      Final Exam
      1
      30
      Total

      Weighting of Semester Activities on the Final Grade
      3
      70
      Weighting of End-of-Semester Activities on the Final Grade
      1
      30
      Total

      ECTS / WORKLOAD TABLE

      Semester Activities Number Duration (Hours) Workload
      Theoretical Course Hours
      (Including exam week: 16 x total hours)
      16
      3
      48
      Laboratory / Application Hours
      (Including exam week: '.16.' x total hours)
      16
      0
      Study Hours Out of Class
      14
      2
      28
      Field Work
      0
      Quizzes / Studio Critiques
      0
      Portfolio
      0
      Homework / Assignments
      1
      10
      10
      Presentation / Jury
      0
      Project
      0
      Seminar / Workshop
      0
      Oral Exam
      0
      Midterms
      1
      10
      10
      Final Exam
      1
      24
      24
          Total
      120

       

      COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

      #
      Program Competencies/Outcomes
      * Contribution Level
      1
      2
      3
      4
      5
      1

      To be able to have fundamental knowledge about narrative forms in cinema, digital and interactive media, and the foundational concepts relevant to these forms.

      -
      -
      -
      -
      -
      2

      To be able to create narratives based on creative and critical thinking skills, by using the forms and tools of expression specific to cinema and digital media arts.

      -
      -
      -
      -
      -
      3

      To be able to use the technical equipment and software required for becoming a specialist/expert in cinema and digital media.

      -
      -
      -
      -
      -
      4

      To be able to perform skills such as scriptwriting, production planning, use of the camera, sound recording, lighting and editing, at the basic level necessary for pre-production, production and post-production phases of an audio-visual work; and to perform at least one of them at an advanced level.

      -
      -
      -
      -
      -
      5

      To be able to discuss how meaning is made in cinema and digital media; how economy, politics and culture affect regimes of representation; and how processes of production, consumption, distribution and meaning-making shape narratives.

      -
      -
      -
      -
      -
      6

      To be able to perform the special technical and aesthetic skills at the basic level necessary to create digital media narratives in the fields of interactive film, video installation, experimental cinema and virtual reality.

      -
      -
      -
      -
      -
      7

      To be able to critically analyze a film or digital media artwork from technical, intellectual and artistic perspectives.

      -
      -
      -
      -
      -
      8

      To be able to participate in the production of a film or digital media artwork as a member or leader of a team, following the principles of work safety and norms of ethical behavior.

      -
      -
      -
      -
      -
      9

      To be able to stay informed about global scientific, social, economic, cultural, political, institutional and industrial developments.

      -
      -
      -
      -
      -
      10

      To be able to develop solutions to legal, scientific and professional problems surrounding the field of cinema and digital media.

      -
      -
      -
      -
      -
      11

      To be able to use a foreign language to communicate with colleagues and collect data in the field of cinema and digital media. ("European Language Portfolio Global Scale", Level B1).

      -
      -
      -
      -
      -
      12

      To be able to use a second foreign language at the medium level.

      -
      -
      -
      -
      -
      13

      To be able to connect the knowledge accumulated throughout human history to the field of expertise.

      -
      -
      -
      -
      -

      *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


      NEWSALL NEWS

      Two Finalists from Izmir University of Economics to Altın Koza
      Two Finalists from Izmir University of Economics to Altın Koza

      Ulviye Aleyna Sarıgül, who graduated this year from the Department of Cinema and Digital Media at Izmir University of Economics ...

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      Foça Film Days Visited CDM 232
      Foça Film Days Visited CDM 232

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      Puppets Came to Life in CDM 307

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      The ‘award’ hunters of cinema
      The ‘award’ hunters of cinema

      The success of young talents from Izmir University of Economics (IUE) dominated the Kadir Has University (KHAS) Short Film Competition, ...

      Related SDG:
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      Rengê Kevir Wins Best Documentary Award at Adana Golden Boll Film Festival
      Rengê Kevir Wins Best Documentary Award at Adana Golden Boll Film Festival

      The short documentary Rengê Kevir by Tuğba Yaşar, a 2024–2025 graduate of the Department of Cinema and Digital Media, won ...

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      Super grandma
      Super grandma

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