FACULTY OF COMMUNICATION

Department of Cinema and Digital Media

CDM 224 | Course Introduction and Application Information

Course Name
Political Economy of Media
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
CDM 224
Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Case Study
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives Political Economy of Media aims to familiarize the students with key concepts in media economy, economic structuring of media industries, and the effects of the economic circumstances of media industries on public life.
Learning Outcomes The students who succeeded in this course;
  • Explain the functions and roles of media institutions towards sustaining public information flows, informed citizenship and democratic values.
  • Understand the political effects of the economic structuring of media institutions.
  • Identify various types of economic incentives and structures that shape the contemporary media landscape.
  • Compare the roles and functions of private and public institutions and agencies
  • Describe the labor processes and forms of value involved in media production
  • Understand the economic restructuring of media industries after the emergence of digital media technologies.
Course Description This course extends certain foundational theoretical debates into contemporary digital media landscape, and overviews the postfordist transformation of general economy, creative labor processes intensely involved in the production of informational content in today’s network society, and platform capitalism as an emerging economic modality.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction
2 The shape of media industry
3 Globalization and Internet ecosystem Terry Flew, “Global Internet Governance in a Post-Global Age”
4 Platforms and platformization David B. Nieborg, Thomas Poell & José van Dijck, “Platforms and Platformization”
5 Approaches to media economy Sandra Braman, “Meta: A Short Meditation on ‘Media Economics’"
6 Audiences/Users/Publics Philip M. Napoli, “Audiences/Users/Publics”
7 In-class evaluation of assignments
8 AI and algorithm Julian Thomas & Samuel Kininmonth, “The Automated Media Economy”
9 Labour and Work in the Digital Media Economy Leung Wing-Fai, “Labour and Work in the Digital Media Economy”
10 Media industries
11 Streaming platforms Oliver Eklund, Streaming, “Streaming Platforms and the Frontiers of Digital Distribution”
12 Film
13 Digital Gaming Alenda Y. Chang & Jeff Watson, “Unboxing the Future of Gaming”
14 Digital Economy in Turkey
15 Semester Review
16 Semester Review

 

Course Notes/Textbooks

Terry Flew et al. (eds). The Digital Media Economy. Sage Publications, 2023

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
40
Presentation / Jury
Project
1
40
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
4
56
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
2
10
20
Presentation / Jury
0
Project
1
26
26
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to have fundamental knowledge about narrative forms in cinema, digital and interactive media, and the foundational concepts relevant to these forms.

2

To be able to create narratives based on creative and critical thinking skills, by using the forms and tools of expression specific to cinema and digital media arts.

3

To be able to use the technical equipment and software required for becoming a specialist/expert in cinema and digital media.

4

To be able to perform skills such as scriptwriting, production planning, use of the camera, sound recording, lighting and editing, at the basic level necessary for pre-production, production and post-production phases of an audio-visual work; and to perform at least one of them at an advanced level.

5

To be able to discuss how meaning is made in cinema and digital media; how economy, politics and culture affect regimes of representation; and how processes of production, consumption, distribution and meaning-making shape narratives.

X
6

To be able to perform the special technical and aesthetic skills at the basic level necessary to create digital media narratives in the fields of interactive film, video installation, experimental cinema and virtual reality.

7

To be able to critically analyze a film or digital media artwork from technical, intellectual and artistic perspectives.

8

To be able to participate in the production of a film or digital media artwork as a member or leader of a team, following the principles of work safety and norms of ethical behavior.

9

To be able to stay informed about global scientific, social, economic, cultural, political, institutional and industrial developments.

X
10

To be able to develop solutions to legal, scientific and professional problems surrounding the field of cinema and digital media.

X
11

To be able to use a foreign language to communicate with colleagues and collect data in the field of cinema and digital media. ("European Language Portfolio Global Scale", Level B1).

12

To be able to use a second foreign language at the medium level.

13

To be able to connect the knowledge accumulated throughout human history to the field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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