GEIN 310 | Course Introduction and Application Information

Course Name
Innovation in Technology
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEIN 310
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives At the end of the course students will have knowledge about; concepts about innovation and technology, innovation process, product development, the steps to transfer different technologies to commercial area.
Course Description The students who succeeded in this course;
  • The students who succeeded in this course; define the fundamentals of innovation and technology explain the types and patterns of innovation analyze commercial potential for the innovation or new technology analyze the business opportunity and market potential analyze financial statements of innovation and the business present the transformation of innovation to commercialisation
Course Content Provide information on innovation and technology, innovation process, analyzing successful innovations, types of innovation, product development, translation of innovation and effective presentation

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to innovation and technology
2 Innovation Process, developing creative ideas, creative problem techniques Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 4
3 The Evolution of Technology, Markets, and Industry Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England Chapter 1
4 The Development and Introduction of New Products Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II
5 Market research (primary, secondary) and potential customer research Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow Part 1
6 The Management and Organization of Innovation Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part III Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 5
7 Innovation and entrepreneurship, Business model concept, analyzing and application of different business models Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part IV Alex Osterwalder, 2010, “Business Model Generations”, John Wiley and Sons Inc., New Jersey Chapter 1
8 Business models, elevator pitch, action planning Alex Osterwalder, 2010, “Business Model Generations”, John Wiley and Sons Inc., New Jersey Chapter 1
9 Innovation and Intellectual Property Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Chapter 10 Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 10
10 Finance and Innovation Shane, Scott,‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England PartV Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 9
11 Individual Collaborations, Strategic Alliances, Competition and Innovation Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow Part 1 Shane, Scott,‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England Part IV
12 Effective presentation techniques
13 Presentations
14 Presentations
15 Review
16 Review

 

Course Notes/Textbooks
Suggested Readings/Materials

Kawasaki, Guy, 2004, “ The Art of  the Start “, Penguin Group, USA

Richards, Doug, 2013,  “How to Start A Creative Business”, David&Charles

Alex Osterwalder, 2010,  “Business Model Generations”, John Wiley and Sons Inc., New Jersey

Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow

Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England

Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
1
30
Project
1
30
Seminar / Workshop
1
20
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
1
20
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
22
Presentation / Jury
1
30
Project
1
30
Seminar / Workshop
1
Oral Exam
Midterms
Final Exam
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to define and discuss the history, underlying concepts and theories of cinema and digital media.

2

To be able to develop a storytelling idea for cinema and digital media arts by using creativity and critical thinking.

3

To be able to operate specialized technical equipment and competently use software in the fields of cinema and digital media arts. 

4

To be able to execute the main tasks in the pre-production, production and post-production of an audio-visual work at the basic level including screenwriting, production planning, operating the camera, sound recording, lighting and editing.

5

To be able to perform a specialized task at an advanced level either for pre-production, production or post-production of an audio-visual work.

6

To be able to discuss how meaning is made through works of cinema and digital media; in what ways economics, politics and culture affect visual representation; how the conditions of production, consumption, distribution and interpretation shape images.

7

To be able to perform specialized tasks for creating digital media narratives with interactive elements.

8

To be able to conduct a critical analysis of a film or a work of digital media arts from technical, intellectual and artistic points of view.

9

To be able to take individual responsibility of a film or a digital media work from scratch to product in a problem-solving manner.

10

To be able to work as a crewmember by following norms of ethical conduct and taking initiative to improve the ethical standards of his/her working environment.

11

To be able to collect data in the areas of Cinema and Digital Media and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign language at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest