FACULTY OF COMMUNICATION

Department of Cinema and Digital Media

GEIN 310 | Course Introduction and Application Information

Course Name
Innovation in Technology
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEIN 310
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives At the end of the course students will have knowledge about; concepts about innovation and technology, innovation process, product development, the steps to transfer different technologies to commercial area.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; define the fundamentals of innovation and technology explain the types and patterns of innovation analyze commercial potential for the innovation or new technology analyze the business opportunity and market potential analyze financial statements of innovation and the business present the transformation of innovation to commercialisation
Course Description Provide information on innovation and technology, innovation process, analyzing successful innovations, types of innovation, product development, translation of innovation and effective presentation

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to innovation and technology
2 Innovation Process, developing creative ideas, creative problem techniques Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 4
3 The Evolution of Technology, Markets, and Industry Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England Chapter 1
4 The Development and Introduction of New Products Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II
5 Market research (primary, secondary) and potential customer research Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow Part 1
6 The Management and Organization of Innovation Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part III Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 5
7 Innovation and entrepreneurship, Business model concept, analyzing and application of different business models Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part IV Alex Osterwalder, 2010, “Business Model Generations”, John Wiley and Sons Inc., New Jersey Chapter 1
8 Business models, elevator pitch, action planning Alex Osterwalder, 2010, “Business Model Generations”, John Wiley and Sons Inc., New Jersey Chapter 1
9 Innovation and Intellectual Property Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Chapter 10 Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 10
10 Finance and Innovation Shane, Scott,‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England PartV Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 9
11 Individual Collaborations, Strategic Alliances, Competition and Innovation Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow Part 1 Shane, Scott,‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England Part IV
12 Effective presentation techniques
13 Presentations
14 Presentations
15 Review
16 Review

 

Course Notes/Textbooks
Suggested Readings/Materials

Kawasaki, Guy, 2004, “ The Art of  the Start “, Penguin Group, USA

Richards, Doug, 2013,  “How to Start A Creative Business”, David&Charles

Alex Osterwalder, 2010,  “Business Model Generations”, John Wiley and Sons Inc., New Jersey

Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow

Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England

Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
1
30
Project
1
30
Seminar / Workshop
1
20
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
1
20
20
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
22
22
Presentation / Jury
1
30
30
Project
1
30
30
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to have fundamental knowledge about narrative forms in cinema, digital and interactive media, and the foundational concepts relevant to these forms.

2

To be able to create narratives based on creative and critical thinking skills, by using the forms and tools of expression specific to cinema and digital media arts.

3

To be able to use the technical equipment and software required for becoming a specialist/expert in cinema and digital media.

4

To be able to perform skills such as scriptwriting, production planning, use of the camera, sound recording, lighting and editing, at the basic level necessary for pre-production, production and post-production phases of an audio-visual work; and to perform at least one of them at an advanced level.

5

To be able to discuss how meaning is made in cinema and digital media; how economy, politics and culture affect regimes of representation; and how processes of production, consumption, distribution and meaning-making shape narratives.

6

To be able to perform the special technical and aesthetic skills at the basic level necessary to create digital media narratives in the fields of interactive film, video installation, experimental cinema and virtual reality.

7

To be able to critically analyze a film or digital media artwork from technical, intellectual and artistic perspectives.

8

To be able to participate in the production of a film or digital media artwork as a member or leader of a team, following the principles of work safety and norms of ethical behavior.

9

To be able to stay informed about global scientific, social, economic, cultural, political, institutional and industrial developments.

10

To be able to develop solutions to legal, scientific and professional problems surrounding the field of cinema and digital media.

11

To be able to use a foreign language to communicate with colleagues and collect data in the field of cinema and digital media. ("European Language Portfolio Global Scale", Level B1).

12

To be able to use a second foreign language at the medium level.

13

To be able to connect the knowledge accumulated throughout human history to the field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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