FACULTY OF COMMUNICATION

Department of Cinema and Digital Media

GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Learning Outcomes The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the alternative organizational structures, team work and communication styles which can improve the competitive power of a business.
  • Learn the principals of international business and the importance of innovation abd creativity in interational competition.
  • Conceptualize the importance of organizational growth
  • Follow the rule that all academic work necessitates academic honesty
Course Description This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Welcome Session, Classroom Rules, Lecturer’s Expectations, Students’ Expectations, The Importance of Businesses Readings provided by the instructor
2 Business Readings provided by the instructor
3 Forming a Business Readings provided by the instructor
4 Global and International Business & Trade Readings provided by the instructor
5 Management Readings provided by the instructor
6 Human Resources Management Readings provided by the instructor
7 Human Resources Management Readings provided by the instructor
8 Accounting and Finance Readings provided by the instructor
9 Production and Operations Management Readings provided by the instructor
10 Midterm
11 Marketing Readings provided by the instructor
12 Economics and Business Readings provided by the instructor
13 Social Responsibility, Ethics and Business Law Readings provided by the instructor
14 New Concerns in Business Readings provided by the instructor
15 Review of Semester
16 Final Exam

 

Course Notes/Textbooks

Readings provided by the instructor

Suggested Readings/Materials

Readings provided by the instructor

https://www.nytimes.com/section/business

https://www.ft.com/

https://www.bloomberg.com/businessweek 

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
40
Project
Seminar / Workshop
Oral Exams
1
20
Midterm
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
15
15
Project
0
Seminar / Workshop
0
Oral Exam
1
8
8
Midterms
0
Final Exam
1
20
20
    Total
119

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to have fundamental knowledge about narrative forms in cinema, digital and interactive media, and the foundational concepts relevant to these forms.

2

To be able to create narratives based on creative and critical thinking skills, by using the forms and tools of expression specific to cinema and digital media arts.

3

To be able to use the technical equipment and software required for becoming a specialist/expert in cinema and digital media.

4

To be able to perform skills such as scriptwriting, production planning, use of the camera, sound recording, lighting and editing, at the basic level necessary for pre-production, production and post-production phases of an audio-visual work; and to perform at least one of them at an advanced level.

5

To be able to discuss how meaning is made in cinema and digital media; how economy, politics and culture affect regimes of representation; and how processes of production, consumption, distribution and meaning-making shape narratives.

6

To be able to perform the special technical and aesthetic skills at the basic level necessary to create digital media narratives in the fields of interactive film, video installation, experimental cinema and virtual reality.

7

To be able to critically analyze a film or digital media artwork from technical, intellectual and artistic perspectives.

8

To be able to participate in the production of a film or digital media artwork as a member or leader of a team, following the principles of work safety and norms of ethical behavior.

9

To be able to stay informed about global scientific, social, economic, cultural, political, institutional and industrial developments.

10

To be able to develop solutions to legal, scientific and professional problems surrounding the field of cinema and digital media.

11

To be able to use a foreign language to communicate with colleagues and collect data in the field of cinema and digital media. ("European Language Portfolio Global Scale", Level B1).

12

To be able to use a second foreign language at the medium level.

13

To be able to connect the knowledge accumulated throughout human history to the field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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